Mountain Dew has come up with a crazy new advertisement to promote their new drinks. The commercial involves a skateboarder riding around a pinball machine gaining points. After the commercial is finished shooting they will asleep hold a contest run by Mountain Dew and then leave the park up for the locals to skate. The park was made out of ply-wood, Masonite and fiberglass and only took 17 days to build. I found this very interesting because this was an example of a little idea that was put on a large scale
Commercial: http://vimeo.com/24703298
News Report: http://www.youtube.com/watch?v=SD_LSzTLGME
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